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Kyber Digital publishes article on how to attract qualified leads for home improvement

Marketing and business development firm Kyber Digital posted a blog post that educates readers about ten rarely discussed ways residential contractors can get qualified home improvement leads.

Kyber Digital regularly posts similar articles full of industry secrets and insider knowledge to their website at

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Residential contractors such as roofers, plumbers or HVAC technicians, to name a few, are always forced to walk a tightrope and balance between devoting their time and resources to serving the people. existing customers and to market to attract new ones. The Kyber Digital blog post offers ten marketing techniques that he says can be used to get home improvement leads that few people talk about. Lack of interest or awareness in pursuing these advertising methods also means that the competition to implement them locally is sparse and that they have the potential to generate significant profits.

The blog post begins by advocating for ring-less voicemail campaigns or voicemail cancellations where a prerecorded audio message is played automatically without the phone ringing first. It is non-intrusive and is a responsible alternative to other forms of direct messaging. Most states require businesses to obtain permission to send voicemail messages without ringing and provide an opt-out option.

Businesses can also invite their top clients or lawyers to a podcast or video blog to discuss their services or products. This helps create reviews that are more reliable than basic testimonials, as they are presented as a discussion of market conditions.

Another idea presented by the blog post is to attend a local Chamber of Commerce event and network with others in the same industry who operate in the same neighborhoods. This opens up the possibility of collaborating with other companies doing similar work but requiring the company’s expertise for specific jobs.

Businesses can also exploit novel and little-studied insurance or state / federal tax incentives in the home improvement industry. This requires extensive research into local laws and can be presented to clients in the form of discounts, expedited services, or free appraisals for homeowners wishing to upgrade their property.

Another major selling point that is often underused is flexible financing options. It helps businesses lock in clients who then feel invested in the business and consult with them for more work over and over again. Flexible financing options can be easily obtained by partnering with a financial provider. Readers can visit Kyber Digital’s website at to browse its affiliates who could potentially fulfill the roles of such financial partners.

Providing customers with educational content before selling them a product or service is a great way to build trust and establish domain authority. This helps businesses reach a much larger audience than they might have attracted if they had limited themselves to local search results.

Businesses may even consider sponsoring larger local events such as municipal days, little league teams, fairs and carnivals, local contests or festivals in a city or county. It helps create brand recognition and goodwill for businesses without a large investment.

Direct mail marketing campaigns that are associated with great offers and that are tailored to address issues that local customers are likely to face have been shown to work well.

Businesses can also resort to external marketing strategies such as posting ads at local gyms, offering sponsorships or partnerships, putting up lawn signs, and more. visibility.

Finally, the blog post recommends offering preventive maintenance (PM) packages through dedicated marketing campaigns, as they offer many benefits that customers tend to appreciate. They primarily help customers spot small issues today that have the potential to turn into blocking issues that may require major repairs down the road.

Readers interested in learning more about the lead generation ideas suggested above and those who would like to read the article for themselves can do so by clicking on the link: / 10-ways-to -obtain-the-home-improvement-that-nobody-talks-about.

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Fourchue River, NJ
(215) 305-8769


For more information on Kyber Digital, contact the company here:

Digital Kyber
Jay miller
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343 Harbor view

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