The public team is at the heart of The EconomistThe strategy ensures that our digital presence becomes as strong as our print heritage. It publishes content on social networks, produces a growing portfolio of newsletters and sends push alerts to our applications. He assists the Newsdesk in managing our broader digital operations, as well as finding opportunities to reach new audiences and increase engagement among existing subscribers.
More and more people encounter our journalism for the first time on Instagram, Twitter, Facebook, LinkedIn or YouTube, where our accounts have a total of almost 60 million followers. However, size isn’t everything and we want to do more to turn this audience into the next generation of subscribers.
We are looking for a Social Media Fellow to help us with our strategy to expand the reach of The Economistjournalism on digital platforms. This one-year scholarship is an entry-level position with a salary of £26,000. It will be based in our main newsroom in central London, but with a specific mission to reach audiences in North America, while remaining true to our 179-year-old brand.
The fellow will collaborate with journalists in places such as New York, Washington and Toronto, as part of our ten social media team. As a result, they should expect to work shifts: typically they can be on duty during UK evenings for two out of three weeks, with normal office hours at other times. We follow a hybrid model and plan to spend at least two to three days a week in the office. All applicants must be based in the UK to take on the role – and we can only consider those who already have the right to live and work in London without the need for a further visa application process.
The successful candidate will collaborate with multiple editorial and digital departments. They will be innovative and unstoppable journalists who will be interested in and knowledgeable about news, politics and finance around the world, but particularly in North America. They will have suggestions on how we can tailor our content to a unique US audience and knowledge of the regional media landscape. They may have junior experience as a journalist, either through internships or perhaps for a college newsroom, or have experience telling engaging stories online.
Above all, they will understand how The EconomistThe social media brand and production of fits into the global media landscape – and the way we cover events such as the midterm elections, the January 6, 2021 congressional committee hearings, the threat to the abortion rights and the Federal Reserve’s attempts to rein in inflation.
They will be asked to:
• Help distribute our journalism across digital channels, primarily through social media platforms such as Instagram, Twitter, Facebook and LinkedIn, but also via push alerts and newsletters, to audiences in North America and around the world
• Design ways to create and publish engaging content that transforms our journalism into easily digestible content for a mobile-first audience
• Work closely with and learn from an award-winning team of talented and driven editors and producers
To be successful, they must have:
• The ability to share our journalism in an engaging way, both textually and visually (eg charts, graphs or videos)
• In-depth knowledge of different social media networks, as well as emerging digital trends and platforms, and how The Economist fits in with them
• An understanding of multimedia content, which could include basic editing skills for video or audio
• Strong writing and proofreading skills, using British English
• Good communication skills, both written and verbal
• In-depth knowledge of current affairs, both in North America and elsewhere
• Excellent news judgment and commitment to producing accurate and engaging journalism consistent with our editorial guidelines and true to our brand
• The ability to be self-starter, able to work both independently and within a team structure
• Applicants should describe how they would explain the cost of living crisis in the United States to followers of The Economistit is Instagram account, through a mix of print and visual journalism. Ideas for our other social platforms are also welcome. The review should not exceed 600 words. These articles may be useful for research:
What the next US recession will look like
Why the Federal Reserve Made a Historic Mistake on Inflation
Housing in America has become much harder to afford
Why Americans are underserved by their grocery stores
The Coming Food Disaster
Your assessment is the most important part of your application, so be sure to explain your proposals thoroughly and clearly. We will read it blind, without seeing your name or your experience. Only if what is written matches what we are looking for will we review your accompanying material. We cannot consider applications submitted without assessment.
Please send your assessment, along with your CV and a brief cover letter explaining why you would like to work at The Economistat [email protected]. The closing date is Sunday, July 10, 2022. We expect the scholarship to start in late August or early September.
The Economist Group values diversity. We are committed to ensuring equal opportunity and creating an inclusive environment for all of our employees. We welcome applicants regardless of ethnicity, national origin, gender, race, color, religious belief, disability, sexual orientation, or age.