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Amazon and Cartier take on social media influencer over potential fake jewelry

Amazon and Cartier take on social media influencer over potential fake jewelry

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Amazon is continuing its crackdown on counterfeiters, this time against a social media influencer they claim was selling fake Cartier bracelets, necklaces and earrings.

The online retail giant said on Wednesday it had filed two joint lawsuits with Cartier against an anonymous social media influencer and eight companies for allegedly promoting knockoffs on social media and other websites that later been sold on Amazon. The lawsuits were filed in the U.S. District Court for the Western District of Washington, alleging the companies conspired to sell counterfeits and falsely advertise them as real, infringing Cartier’s trademarks, evading anti- counterfeiting Amazon and violating Amazon policies, according to the companies.

While items on Amazon were not marked and listed with generic product descriptions to avoid detection by Amazon’s anti-counterfeiting policies, advertisements linking to Amazon product pages used the Cartier brand name for sell the allegedly fake bracelets, necklaces and earrings, according to the companies. For example, a counterfeit Cartier Love bracelet was listed on Amazon as “Love Classic Screw-in Titanium Steel Bracelet for Women”.

Amazon has made more efforts to detect and remove counterfeit sellers from the site. According to the company’s second Brand Protection Report, released in 2022, Amazon stopped more than 2.5 million malicious actor attempts to create new sales numbers, down more than 6 million from the previous year. The company also increased the number of trademarks on its trademark registry tool, which detects infringements, resulting in a 25% decrease in infringements compared to the previous year.

Amazon has also started working directly with luxury brands to remove counterfeit products from its site; last February, Amazon filed two joint lawsuits with Ferragamo against counterfeiters, and in April the companies said Chinese authorities had investigated and seized the counterfeit products. In June 2020, Amazon filed its first joint lawsuit with Valentino against New York-based Kaitlyn Pan Group for allegedly infringing the brand’s Rockstud shoes, although the case was settled in January 2021.

“By using social media to promote counterfeits, bad actors undermine trust and mislead customers,” Kebharu Smith, associate general counsel and director of the Amazon Counterfeit Crimes Unit, said in a statement. “Amazon will continue to invest and innovate to stay ahead of counterfeiters and work with brands and law enforcement to hold bad actors accountable. We don’t just want to kick them out of Amazon, we want to shut them down for good.

Amazon has been pushing hard to break into the luxury market: Earlier this month, it rolled out its luxury store concept in the UK, Germany, France, Italy and Spain after launching it two years ago with Oscar de la Renta and Roland Mouret, including the others. However, experts say the widespread sale of fakes and dupes by third-party sellers on the platform is preventing the e-commerce giant from elevating its position.

By making its denunciation of counterfeits public, Amazon wants to signal its reliability to the luxury sector. “Amazon is deeply committed to protecting brands’ intellectual property and strictly prohibits counterfeit products in its stores,” the company said in a statement, adding that it has invested $900 million and employed 12,000 people to protect itself. protect against counterfeits in 2021.

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