Social Media

After All That Ugly, Social Media Is Going Crazy For The ‘Weird Girl’ Aesthetic

After All That Ugly, Social Media Is Going Crazy For The 'Weird Girl' Aesthetic


The “weird girl aesthetic” embodied here by model and influencer Bella Hadid. Image: bellahadid/Instagram

IFarewell to diktats and conventions, hello to limitless freedom in fashion with the “weird girl aesthetic” that is taking over social networks and women’s wardrobes. The idea? Unrestrainedly mixing all the styles that have been swirling in the fashion sphere since the start of the pandemic, from cottagecore to fetishcore, cabincore or the now famous Y2K aesthetic. More than ever, it’s time to get creative.

The extreme minimalism that emerged alongside the Covid-19 pandemic seems to have had its day, giving way to greater eccentricity. We saw it last year with the rise of all things ugly and uncool, but what’s emerging today as the “weird girl aesthetic” is more like an ode to maximalism, to extravagance, more is more, and perhaps above all to a desire to free oneself from the kinds of “rules” seen many times in fashion.

A stylistic crucible

So what is this new phenomenon so popular on social networks, with nearly 110 million views for the hashtag #weirdgirl? It’s an aesthetic where everything and anything happens, a look that does not encourage following trends, and which does not stick to the codes established on the catwalks or the red carpets. If you think you have no sense of style, or if you’re constantly swinging between two aesthetics, you’ve probably already adopted the “weird girl aesthetic” without even knowing it, much like Bella Hadid.

It’s even more about giving free rein to your imagination and creativity, without worrying about what people will say. On social networks, Bella Hadid is one of the celebrities who concocts looks inspired by not just one, but an accumulation of micro-trends, mixing colors, patterns, materials and styles without restraint.

Twitter user Kaia Geber asked, “Weird girl aesthetic. Is it anti-fashion? Are people trying too hard to look ugly? Does it only work on Bella Hadid?” To which many replied that it was the worst aesthetic in the history of fashion. And we must admit that the very name of this phenomenon is not the most flattering, labeling a style that precisely does not follow rules or even has rules, as if fashion always had to impose a framework to follow.

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Inspired by Harajuku

This new aesthetic results in vibrant, not to say flashy, looks with layered pieces, none of which have any real relationship to each other. It’s a cocktail of patterns, mixed with quirky (or kitsch) bags, and an abundance of accessories. The look is actually inspired by the Harajuku style, named after a Tokyo neighborhood known for its ultra-colorful urban artwork, as well as the sartorial aesthetic of those who walk there daily. Mecca of fashion, the style of this district is actually anything but anti-fashion – perhaps maximalist, OTT, non-conformist (again…) – but resolutely turned towards self-expression.

Unlike the micro-trends spotted in recent months, this phenomenon is not ephemeral. It simply translates a desire to free oneself from certain shackles, certain codes, which do not – or no longer – correspond to people’s desire to express their personality or their mood of the moment. Ultimately, it’s a style that’s ultimately not that weird and, in fact, probably tends to stick to most people’s tastes and preferences.

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